Which puts the customer first, the Company second and the self last.

Which exemplifies care for the customer through anticipation of need, attention to detail, excellence, aesthetics and style and respect for privacy along with warmth and concern.

Which always safeguards the safety, security, health and environment of customers, employees and the assets of the Company.

Which is of the highest ethical standards-intellectual, financial and moral and reflects the highest levels of courtesy and consideration to others.

Which demonstrates that people are our key asset, through respect for every employee, and leading from the front regarding performance achievements as well as individual development.

Which builds and maintains team work, with mutual trust as the basis of all working relationship.